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BasicPrice15 000 AEDGet started |
StandardPopular Price30 000 AEDGet started |
PremiumPrice45 000 AEDGet started |
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|---|---|---|---|
| Features | |||
| Preliminary Work Client's briefing, in-depth research of your business and target audience, competitors' brief analysis. | |||
| Three Logo Samples Three initial logo examples to choose one from for finalising. | |||
| Finalising the Logo Finishing touches of your chosen logo. | |||
| Brand Color Guide Color psychology analysis, main and secondary brand colors. | |||
| Moodboard Inspirational photo collage, representative of the final design's style. | |||
| Typography Finding the right brand fonts which aims to elicit certain emotions and convey specific messages. | |||
| Logo Usage Guidelines Different versions of your logo design and how they are to be used. | |||
| Logo Formats Different file types of your logo for using in print and web (e.g. JPG, PNG, PDF, AI etc). | |||
| Changes Changes of the logo, moodboard, brandbook etc. | 2 pc | 3 pc | 4 pc |
| Mini Brandbook/CVI Putting together a document with the guidelines to the brand identity of your company. | |||
| Design Language Visual language that sets the foundations for how all design should be communicated by the brand (patterns, illustrations, icons etc). | |||
| Photo Language Visual language of the photography that supports the whole feeling of the brand. | |||
| Brand Story & Values The central narrative for your business that captures what you stand for, where you play, and who you serve. It includes discovering the brand's archetype (character) and defining it, the brand story and value proposition. | |||
| Slogan Creating an effective branding slogan that invokes a right mood and creates a bond with the consumer. | |||
| In-depth Brandbook/CVI Putting together a document with the guidelines to the brand identity of your company. | |||
| Consultation A consultation after having received the full CVI and its contents. | 1h | 2h | |
| Brand Usage Examples Choose examples you need in the next step in the brief form (e.g. business card, flyer, banner etc). | 3 pc | 6pc | |
| Developing a Brand Tree Design principals of sub-brands and how to implement them in the future. | |||
| Brand Strategy Strategic brand positioning. Internal audit (what works, what doesn’t). | |||
| Core Identity Purpose, vision, mission, and values. | |||
| Competitive Analysis & Market Research. In-depth analysis of your main competitors, their branding and behaviour. How to differentiate from competitors. | |||
| Personas Description of the personas, who you are trying to reach, and how to reach them visually and verbally. | |||
| Brand Materials Usage Tutorials Tutorials and examples of how all design materials should be created and communicated by the brand. |